-
1 hard sell techniques
méthode f de vente agressive -
2 hard sell
1) марк. жесткая [настойчивая\] продажа (энергичный и агрессивный метод продажи товаров и услуг, использующий прямую, рациональную аргументацию, при предложении товара или услуги)A soft sell advertisement might sell the look and feel of a store, where a hard sell would list specific items and sale prices. — При мягкой продаже реклама может передавать вид или ощущение магазина, тогда как жесткая продажа представит список имеющихся продуктов и цен.
Syn:Ant:2) торг. умение жестко [настойчиво\] торговать* (умение продавать товар, действуя напрямую, настойчиво)See:
* * *
"жесткая продажа": энергичный и даже агрессивный метод продажи товаров и услуг, "навязывание" клиенту ненужного; = high-pressure methods; см. soft sell.* * *использование сбытовых методов, подчеркивающих предполагаемые достоинства продукта, повторение его названия; попытки навязать товар потребителю грубыми, насильственными методами -
3 hard
1. adjective1) (firm; solid; not easy to break, scratch etc: The ground is too hard to dig.) duro; sólido2) (not easy to do, learn, solve etc: Is English a hard language to learn?; He is a hard man to please.) difícil3) (not feeling or showing kindness: a hard master.) severo; rudo; seco4) ((of weather) severe: a hard winter.) duro, severo, riguroso5) (having or causing suffering: a hard life; hard times.) duro, difícil6) ((of water) containing many chemical salts and so not easily forming bubbles when soap is added: The water is hard in this part of the country.) dura
2. adverb1) (with great effort: He works very hard; Think hard.) duro, con ahínco2) (with great force; heavily: Don't hit him too hard; It was raining hard.) fuerte, fuertemente3) (with great attention: He stared hard at the man.) fijamente4) (to the full extent; completely: The car turned hard right.) completamente, totalmente•- harden- hardness
- hardship
- hard-and-fast
- hard-back
- hard-boiled
- harddisk
- hard-earned
- hard-headed
- hard-hearted
- hardware
- hard-wearing
- be hard on
- hard at it
- hard done by
- hard lines/luck
- hard of hearing
- a hard time of it
- a hard time
- hard up
hard1 adj1. duro2. difícilhard2 adv1. mucho2. duro / fuertehit him hard! ¡pégale duro!tr[hɑːd]2 (difficult) difícil3 (harsh) severo,-a4 (work) arduo,-a, penoso,-a, agotador,-ra5 figurative use cruel, rudo,-a6 (fight, match) reñido,-a, disputado,-a; (decision) injusto,-a8 (final decision) definitivo,-a, irrevocable; (person) severo,-a, inflexible9 SMALLLINGUISTICS/SMALL fuerte1 (forcibly) fuerte; (diligently) mucho, de firme, concienzudamente, con ahínco\SMALLIDIOMATIC EXPRESSION/SMALLhard of hearing duro,-a de oídoto be hard done by sentirse mal tratado,-a, ser tratado,-a injustamenteto be hard hit by figurative use quedar muy afectado,-a porto be hard on somebody figurative use tratar a alguien con severidad, tratar a alguien con durezato be hard on somebody's heels figurative use pisar los talones a alguiento be hard pushed to do something figurative use verse apurado,-a para realizar algoto be hard up familiar estar sin blancato drive a hard bargain figurative use negociar con durezato have a hard time familiar pasarlo canutas, pasarlo malto take something very hard tomar algo muy a pecho, encajar algo muy malto work hard trabajar muchohard drinker bebedor,-ra empedernido,-ahard evidence pruebas nombre femenino plural definitivashard labour trabajos nombre masculino plural forzadoshard luck mala suertehard ['hɑrd] adv1) forcefully: fuerte, con fuerzathe wind blew hard: el viento sopló fuerte2) strenuously: duro, muchoto work hard: trabajar duro3)to take something hard : tomarse algo muy mal, estar muy afectado por algohard adj1) firm, solid: duro, firme, sólido2) difficult: difícil, arduo3) severe: severo, duroa hard winter: un invierno severo4) unfeeling: insensible, duro5) diligent: diligenteto be a hard worker: ser muy trabajador6)hard liquor : bebidas fpl fuertes7)hard water : agua f duraadj.• arduo, -a adj.• calloso, -a adj.• dificultoso, -a adj.• difícil adj.• duro, -a adj.• endurecido, -a adj.• firme adj.• fuerte adj.• laborioso, -a adj.• peliagudo, -a adj.• recio, -a adj.• rudo, -a adj.• sólido, -a adj.• terco, -a adj.• tieso, -a adj.adv.• apretadamente adv.• difícilmente adv.• duro adv.• mucho adv.• recio adv.• tieso adv.
I hɑːrd, hɑːdadjective -er, -est1)a) (firm, solid) <object/surface> duroto set hard — endurecerse*
to freeze hard — helarse*
b) ( forceful) <push/knock> fuerte2)he's hard to please — es difícil de complacer, es exigente
b) ( severe) <winter/climate/master> duro, severoto give somebody a hard time — hacérselas* pasar mal a alguien
c) (tough, cynical) <person/attitude> duro, insensible3) (concentrated, strenuous)to take a long hard look at something — analizar* seriamente algo
5) (sharp, harsh) <light/voice> fuerte; < expression> duro6)a) ( in strongest forms)hard drugs — drogas fpl duras
hard liquor — bebidas fpl (alcohólicas) fuertes
b) ( Fin)hard currency — divisa f or moneda f fuerte
c) < water> durod) ( Ling) <sound/consonant> fuerte
II
adverb -er, -est1)a) ( with force) <pull/push> con fuerza; < hit> fuerteb) ( strenuously) < work> mucho, duro, duramenteto be hard put o (BrE also) pushed to + inf: you'd be hard put (to it) to find a better doctor — sería difícil encontrar un médico mejor
2) ( heavily) <rain/snow> fuerte, mucho; <pant/breathe> pesadamente3) ( severely)[hɑːd]to be/feel hard done by: she thinks she has been o she feels hard done by — piensa que la han tratado injustamente
1. ADJ(compar harder) (superl hardest)1) (=not soft) [object, substance, cheese, skin] duro; [ground, snow] duro, compacto•
to become or go hard — ponerse duro, endurecerse•
the water is very hard here — aquí el agua es muy dura or tiene mucha cal- be as hard as nails- as hard as a rocknut2) (=harsh, severe) [climate, winter, person] duro, severo; [frost] fuerte; [words, tone] duro, áspero; [expression, eyes, voice] serio, duro; [drink, liquor] fuerte; [drugs] duro; [fact] concreto; [evidence] irrefutable•
a hard blow — (fig) un duro golpe•
to take a long hard look at sth — examinar algo detenidamente•
to be hard on sb — ser muy duro con algn, darle duro a algn (LAm)don't be so hard on him, it's not his fault — no seas tan duro con él, no es culpa suya
aren't you being a bit hard on yourself? — ¿no estás siendo un poco duro contigo mismo?
- be as hard as nailsfeeling3) (=strenuous, tough) [work, day] duro; [fight, match] muy reñidophew, that was hard work! — ¡uf!, ¡ha costado lo suyo!
coping with three babies is very hard work — tres bebés dan mucha tarea or mucho trabajo, arreglárselas con tres bebés es una dura or ardua tarea
it's hard work getting her to talk about herself — cuesta mucho or resulta muy trabajoso hacerla hablar sobre sí misma
4) (=difficult) [exam, decision, choice] difícilto be hard to do: it's hard to study on your own — es difícil estudiar por tu cuenta
I find it hard to believe that... — me cuesta (trabajo) creer que...
bargain, play 3., 4)to be hard to please — ser muy exigente or quisquilloso
5) (=tough, unpleasant) [life, times] duroit's a hard life! — ¡qué vida más dura!
those were hard times to live in — aquellos eran tiempos duros, la vida era dura en aquellos tiempos
- take a hard line against/over sthgoing, hard-line, hard-linerhard lines! — ¡qué mala suerte!, ¡qué mala pata! *
6) (=forceful) [push, tug, kick] fuerte7) (Phon, Ling) [sound] fuerte; [consonant] oclusivo2. ADV(compar harder) (superl hardest)1) (=with a lot of effort) [work] duro, mucho; [study] muchohe had worked hard all his life — había trabajado duro or mucho toda su vida
he works very hard — trabaja muy duro, trabaja mucho
he was hard at work in the garden — estaba trabajando afanosamente or con ahínco en el jardín
•
he was breathing hard — respiraba con dificultad•
we're saving hard for our holidays — estamos ahorrando todo lo que podemos para las vacaciones, estamos ahorrando al máximo para las vacaciones•
to try hard, she always tries hard — siempre se esfuerza muchoI can't do it, no matter how hard I try — no puedo hacerlo, por mucho que lo intente
to be hard at it —
Bill was hard at it in the garden * — Bill se estaba empleando a fondo en el jardín, Bill estaba dándole duro al jardín *
2) (=with force) [hit] fuerte, duro; [pull, push, blow] con fuerza; [snow, rain] fuerte, mucho•
the government decided to clamp down hard on terrorism — el gobierno decidió tomar medidas duras contra el terrorismo•
she was feeling hard done by — pensaba que la habían tratado injustamenteto hit sb hard — (fig) ser un duro golpe para algn
California has been (particularly) hard hit by the crisis — California (en particular) se ha visto seriamente afectada por la crisis
•
I would be hard pushed or put to think of another plan — me resultaría difícil pensar en otro planwe'll be hard pushed or put to finish this tonight! — ¡nos va a ser difícil terminar esto esta noche!
•
to take sth hard — tomarse algo muy mal *he took it pretty hard — se lo tomó muy mal, fue un duro golpe para él, le golpeó mucho (LAm)
•
to be hard up * — estar pelado *, no tener un duro (Sp) *hard-pressedto be hard up for sth — estar falto or escaso de algo
3) (=solid)•
to freeze hard — quedarse congelado4) (=intently) [listen] atentamente; [concentrate] al máximo•
to look hard (at sth) — fijarse mucho (en algo)•
think hard before you make a decision — piénsalo muy bien antes de tomar una decisiónI thought hard but I couldn't remember his name — por más que pensé or por más vueltas que le di no pude recordar su nombre
5) (=sharply)6) (=closely)•
hard behind sth — justo detrás de algoI hurried upstairs with my sister hard behind me — subí las escaleras corriendo con mi hermana que venía justo detrás
heelthe launch of the book followed hard upon the success of the film — el lanzamiento del libro se produjo justo después del éxito de la película
3.CPDhard centre, hard center (US) N — relleno m duro
hard cider (US) N — sidra f
hard copy N — (Comput) copia f impresa
hard-corethe hard core N — (=intransigents) los incondicionales, el núcleo duro
hard court N — (Tennis) cancha f (de tenis) de cemento, pista f (de tenis) de cemento
hard currency N — moneda f fuerte, divisa f fuerte
hard disk N — (Comput) disco m duro
hard goods NPL — productos mpl no perecederos
hard hat N — (=riding hat) gorra f de montar; [of construction worker] casco m; (=construction worker) albañil mf
hard landing N — aterrizaje m duro
the hard left N — (esp Brit) la extrema izquierda, la izquierda radical
hard luck N — mala suerte f
•
to be hard luck on sb, it was hard luck on him — tuvo mala suertehard luck! — ¡(qué) mala suerte!
hard palate N — paladar m
the hard right N — (esp Brit) la extrema derecha, la derecha radical
hard rock N — (Mus) rock m duro
hard sell tactics — táctica fsing de venta agresiva
hard sell techniques — técnicas fpl de venta agresiva
hard shoulder N — (Brit) (Aut) arcén m, hombrillo m
hard stuff * N — (=alcohol) alcohol m duro, bebidas fpl fuertes; (=drugs) droga f dura
hard top N — (=car) coche m no descapotable; (=car roof) techo m rígido
hard water N — agua f dura, agua f con mucha cal
* * *
I [hɑːrd, hɑːd]adjective -er, -est1)a) (firm, solid) <object/surface> duroto set hard — endurecerse*
to freeze hard — helarse*
b) ( forceful) <push/knock> fuerte2)he's hard to please — es difícil de complacer, es exigente
b) ( severe) <winter/climate/master> duro, severoto give somebody a hard time — hacérselas* pasar mal a alguien
c) (tough, cynical) <person/attitude> duro, insensible3) (concentrated, strenuous)to take a long hard look at something — analizar* seriamente algo
5) (sharp, harsh) <light/voice> fuerte; < expression> duro6)a) ( in strongest forms)hard drugs — drogas fpl duras
hard liquor — bebidas fpl (alcohólicas) fuertes
b) ( Fin)hard currency — divisa f or moneda f fuerte
c) < water> durod) ( Ling) <sound/consonant> fuerte
II
adverb -er, -est1)a) ( with force) <pull/push> con fuerza; < hit> fuerteb) ( strenuously) < work> mucho, duro, duramenteto be hard put o (BrE also) pushed to + inf: you'd be hard put (to it) to find a better doctor — sería difícil encontrar un médico mejor
2) ( heavily) <rain/snow> fuerte, mucho; <pant/breathe> pesadamente3) ( severely)to be/feel hard done by: she thinks she has been o she feels hard done by — piensa que la han tratado injustamente
-
4 hard
∎ to give sb the hard sell forcer qn à acheter;∎ to give sth the hard sell promouvoir qch de façon agressive;hard sell techniques méthode f de vente agressivehard loan prêt m aux conditions du marchéhard currency devise f ou monnaie f fortehard disk disque m dur;hard drive unité f de disque dur;hard return saut m de ligne manuel -
5 high-pressure sales techniques
марк. = hard sellАнгло-русский экономический словарь > high-pressure sales techniques
См. также в других словарях:
hard sell — N SING: oft N n A hard sell is a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something. ...a double glazing firm whose hard sell techniques were exposed by a consumer programme … English dictionary
hard´-sell´er — hard sell, Informal. 1. forceful and aggressive sales techniques; high pressure salesmanship: »A company chairman…started a conference of big businessmen with a warning against overusing the hard sell (Observer). 2. a difficult task of persuasion … Useful english dictionary
hard sell — noun forceful and insistent advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : aggressive high pressure selling or salesmanship often used with the everyone had keyed himself up to the hard sell Business Week compare soft sell * * * … Useful english dictionary
hard-sell — /hahrd sel /, v., hard sold, hard selling, adj. v.t., v.i. 1. to sell or advertise (something) in a forceful and insistent way: to hard sell new car models to reluctant buyers. 2. to convince (someone) in a forceful and insistent way: to hard… … Useful english dictionary
hard sell — {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . * /Your hard sell turns off a lot of people; try the soft sell… … Dictionary of American idioms
hard sell — {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . * /Your hard sell turns off a lot of people; try the soft sell… … Dictionary of American idioms
Anti-frogman techniques — are security methods developed to protect watercraft, ports and installations, and other sensitive resources both in or nearby vulnerable waterways from potential threats or intrusions by frogmen or other divers.Risks and threats to be defended… … Wikipedia
Art, Antiques, and Collections — ▪ 2003 Introduction In 2002 major exhibitions such as Documenta 11 reflected the diverse nature of contemporary art: artists from a variety of cultures received widespread recognition for work ranging from installation to video to painting … Universalium
Windows Vista — Part of the Microsoft Windows family … Wikipedia
Motivation — For other uses, see Motivation (disambiguation). Timeline of theorists about student motivation Motivation is the driving force by which humans achieve their goals. Motivation is said to be intrinsic or extrinsic … Wikipedia
graphic design — the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, esp. to produce a specific effect. * * * The art and profession of selecting and arranging visual elements such as… … Universalium
